Building a Better Story World
Join veteran multimedia producer/designer Steele Tyler Filipek as he helps veteran creators, newbies, and outsiders learn the process of story world creation. Using the same tools he has used for such clients as Microsoft, Sony Pictures, the Walt Disney Company, and Nickelodeon, your dear ol' professor will take you through a step-by-step process to understand the process of crafting narratives that can persist across years and thrive on multiple platforms.
Building a Better Story World
U is for Utility (That You Give to Your Fans)
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Steele Filipek
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Season 2
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Episode 6
We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.