Interactive structures need rewards, big and small, but you can't possibly give everything to everybody... can you? If you structure it right, you can! Join Steele Tyler Filipek as he guides you a process of tying the fun of your interactive experience to the rewards that will entice your audience to engage with it, time and again. Still don't believe? Then at least you get a case study about how Mortal Kombat set the video game world afire!