Our journey through the vowels of fan engagement continues! We're serving up another dish in this episode, with the main entree being E for Express. How you express yourself is critically important in making sure you're unique AND that you have some overlap with previously successful work. Douglas Adams joins us from the great beyond (or rather, he won't, because he didn't believe in it) to aid us in understanding how to make sure you're being YOU when you craft content so that fans know what they're getting in for and why they should sign up.